AppleInsider | Inside Mac OS X Snow Leopard: Exchange Support
Apple desktop and iPhone support of Microsoft Exchange is not support for Microsoft, as some think. It's actually a strategy to erode Microsoft's desktop monopoly. It's also part of a longer term plan to thwart Microsoft's hopes of leveraging their desktop monopoly into a Web Server monopoly.
Excerpt: Apple is reducing its dependance upon Microsoft's client software, weakening Microsoft's ability to hold back and dumb down its Mac offerings at Apple's expense. More importantly, Apple is providing its users with additional options that benefit both Mac users and the open source community.
In the software business, Microsoft has long known the importance of owning the client end. It worked hard to displace Netscape's web browser in the late 90s, not because there was any money to be made in giving away browser clients, but because it knew that whoever controlled the client could set up proprietary demands for a specific web server. That's what Netscape had worked to do as it gave away its web browser in hopes that it could make money selling Netscape web servers; Microsoft first took control of the client with Internet Explorer and then began tying its IE client to its own IIS on the server side with features that gave companies reasons to buy all of their server software from Microsoft.
As Apple takes over the client end of Exchange, it similarly gains market leverage. First and foremost, the move allows Apple to improve the Exchange experience of Mac users so that business users have no reason not to buy Macs. Secondly, it gives Apple a client audience to market its own server solutions, including MobileMe to individual users and Snow Leopard Server to organizations. In concert with providing Exchange Server support, Apple is also delivering integrated support for its own Exchange alternatives in both MobileMe and with Snow Leopard Server's improved Dovecot email services, Address Book Server, iCal Server, the new Mobile Access secure gateway, and its included Push Notification Server.
Tags: exchange, apple, iphone, monopoly
