Wednesday, September 18, 2013

OpenStack 09/19/2013 (a.m.)

  • Excellent stuff from HubSpot "Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And in social media? Visuals pretty much make or break your presence. In fact, photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. And if you need more evidence to convince you visual content is essential to your marketing, just consider all these stats! But honestly ... who's got time for all that? And I don't know about you, but I don't exactly have a degree in graphic design. Or the budget to hire someone who does. So, what's a design-impaired marketer to do? Luckily, over the past several months, we've been on a mission to make visual content creation much less of an obstacle for the average marketer. How, you ask? Templates, my friends ... templates. And what's great about these templates is they're all for software you probably have loaded onto your computer already: PowerPoint. And PowerPoint is such an accessible piece of software for non-designer folks like you and me. In fact, we use it all the time at HubSpot when we don't have a designer handy.  I'm going to walk you through the visual content templates we have available for free download, and show you how we've used them ourselves to create awesome visuals right in PowerPoint."

    Tags: marketing, visual-marketing, Visual-Productivity, presentations

  • More good stuff from HubSpot! excerpt: "I'll admit it -- I'm a cheap-o when it comes to most things in my life. When going to the airport, I'll volunteer to schlep an extra hour on the MBTA with my suitcase over taking a cab. I will buy the generic over the name brand any day. And if I can find some free online tool to do something I'd otherwise have to pay for in my marketing ... you guessed it -- I do it.   In my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch while also save my team's budget -- and I wanted to share them with you. Although there will be some occasions where you won't be able to avoid paying for the tools you need to rock your job, lots of times you can increase the quality of your visual content with just a free resource. But you have to know the free tool is out there in the first place.  So without any further ado, let's get to the meat of the post: the most important free tools you can use to create visual content. "

    Tags: HubSpot, marketing, visual-marketing, Visual-Productivity


Posted from Diigo. The rest of Open Web group favorite links are here.

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