OpenStack 04/13/2014 (a.m.)

• People That Think Social Media Helps Their Work Are Probably Wrong | NeoAcademic

  Tags: social media, office productivity

  • In an upcoming special issue of Social Science Computer Review, Landers and Callan^[1] set out to understand how people actually use social media while at work and how it affects their job performance.  By polling workers across a wide variety of jobs (across at least 17 industries), they identified 8 broad ways that people use social media that they believe help their work, and 9 broad ways that people use social media that they believe harm their work.  Although the harmful social media behaviors were related to decreased job performance, the beneficial social media behaviors were unrelated to job performance.  In short, wasting time on social media hurts you, but trying to use social media to improve your work probably doesn’t actually help.

  • It was in Study 3 that the relationship between the social media behaviors and job performance was determined.  Consistently, negative social media behaviors (e.g., plagiarism, mutlitasking, time theft) were correlated with lower job performance (across task, contextual, counterproductive, and adaptive dimensions).  But in contrast, positive social media behaviors (e.g., crowdsourcing a problem, identifying new customers) were not generally correlated with job performance at all.

    The researcher then make the following practical recommendation:

    These findings suggested that simply granting employee access to social media is unlikely to improve job performance unless a specific plan is in place to take advantage of the capabilities it provides. In fact, permitting employee access to social media broadly may be generally harmful to job performance and cannot be recommended based upon these results.

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